Client: Prime Potential is a tour conference-based company that hosts major self-improvement events throughout America.
Overview: This year’s main event was focused on helping young men implement strong habits. To appeal to this target audience, I decided to go modern and sleek, keeping the main color palette neutral.
Brand Value: With every event we host, we aim to ensure that you leave as a better person than when you arrived. Our expertise lies in delivering valuable insights from top athletes, nutritionists, and psychologists in a manner that’s easy to grasp. We recognize that cultivating foundational habits marks the beginning of a transformative journey. We’re here to unlock the start of your true potential.
Pattern: Initially, I hadn’t planned on incorporating a pattern. However, seeing that the branding needed more distinctive elements to truly stand out, I decided to add a simple water droplet pattern. This addition helped with memorability and also offered greater flexibility with the merch, preventing things from appearing too dull. Sometimes minimalism can be a bit too minimal.
Deliverables: Logo, 3 Merch Pieces, Lanyard, and Billboard.
Logo Design: Since the conference was not focused on any specific habit, I decided to work with abbreviated letters. T and B were merged to create a visually simple monogram logo. Circles, rectangles, and squares were carefully put together to create a consistent grid. Creating 45-degree slopes and making them all match was the most difficult part of this logo design. I would consider this to be the most challenging logo showcased in this portfolio.
