Client: Noblenectar Vineyards is situated in the Veneto region of Italy, renowned for its premium red wines infused with a rare fruit twist.
Overview: My goal for this label design was to emphasize a fantasy feeling. I wanted customers to see this and immediately wonder what this could taste like. The main inspiration for this piece was the 2007 award-winning game “Bioshock”.
Brand Value: We understand the importance of first impressions, which is why we strive to captivate you from the moment you lay eyes on our wine. Offering unique flavors like the mystic berry is just one way we separate ourselves from other brands. We are dedicated to providing an unparalleled wine experience that captivates both your eyes and tastebuds. From the first sip, you will be transported to a world of fantasy. Fantasy is just one sip away, discover the most exquisite-tasting wine known to man.
Deliverables: Wine Label, Logo, Gift Coin, and Wine Gift Bag
Logo Design: Uncertain about the brand’s visual identity, I chose to postpone the creation of the logo until after finalizing the label, leaving a placeholder circular frame for its future design. Symmetry, fantasy, and simplicity were all elements I tried to incorporate. Doing this would make the logo flexible for multiple use cases and would also allow for a cohesive overall brand design. The prominent bright star at the core symbolizes rarity, while the surrounding four leaves signify nature’s gift.
