Client: Two sisters based in Raleigh, NC who are looking to combine and share their love for spas and premium ciders/pastries.
Overview: While Cerine promotes a luxurious spa experience and menu, its aim is to cater to both high-end clientele and those from the middle class. The carefully curated color palette, featuring soothing hues complemented by striking gold accents, plays a pivotal role in reinforcing this inclusive atmosphere.
Brand Value: Cerine Spa is where luxury meets accessibility, offering exquisite spa experiences and indulgent treats for all. Founded on the passion of two sisters, our mission is to share the joy of pampering with everyone, creating a welcoming sanctuary where every guest feels cherished, indulged, and revitalized.
Pattern: From the beginning, the client emphasized the importance of the brand embodying friendliness and a welcoming tone. The incorporation of the water lily pattern plays a key role in creating this warm, inviting, and friendly tone without compromising the spa’s luxurious identity. Shades of pink were carefully chosen to create a harmonious balance of friendliness and luxury.
Deliverables: Candle Packaging, Logo, Business Card, and Service Menu
